A campaign to show high-end travellers that when they fly with ExecAir nothing is missing from the experience. The creative idea twisted this round to say that plenty of things were missing – but that it was the horrible parts of flying that we’ve removed, like queuing, delays etc.
This was part of a huge campaign to show visitors what each region of Scotland offers.
It was part of the ‘Senses’ campaign, so each piece of copy had to tie back into one of our recognised human senses.
Royal Botanic Gardens Edinburgh
I wrote the brand guidelines for RBGE. We tried to make the copy reflect the horticultural nature of the users of the guide, so that it was informative and entertaining.