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These are examples of campaigns and ads I’ve worked on in the past. These are only the tip of the iceberg, and they’re posted to show the range of work I’ve been responsible for. If you’re looking for examples for specific market sectors, get in touch.

 

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CLIENT:

Auto Trader

DESCRIPTION:

Auto Trader press ads and TV campaign

This press campaign was used by Auto Trader to urge their readers not to drink and drive. These ads were placed throughout the magazine. The crashed cars stood out against all the polished cars in the rest of the magazine. The TV campaign reinvigorated the brand and saw a huge upturn in fortunes for Auto Trader, both in terms of buyers and sellers.

 

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CLIENT:

Scottish Opera

DESCRIPTION:

Scottish Opera press campaign

This TV advert uses kinetic energy, typography and a fiercely passionate soundtrack to convey the excitement of live opera.

PROJECT:

Dentist business card

DESCRIPTION:

A business card for a dentist friend.

We printed his business cards on X-ray film to make his message memorable.

PROJECT:

Birth announcement card

DESCRIPTION:

This was a mailer to announce the birth of my daughter, Maisie.

It took the form of a postcard. One side was addressed to the 'Girls', and the other side to the 'Boys'. It used a universal truth to make the recipient smile.

CLIENT:

National Trust Scotland

DESCRIPTION:

NTS press Ad

A membership recruitment press ad for the National Trust for Scotland.

 

CLIENT:

Royal Bank of Scotland

DESCRIPTION:

RBOS poster

This was a 48-sheet poster site that we used to, literally, carry our message. The Royal Bank of Scotland saw a huge increase in loan applications.

 

 

CLIENT:

Royal Bank of Scotland

DESCRIPTION:

RBOS ambient campaign

This was an ambient idea, where we changed 'For Sale' signs into 'Not For Sale' signs to tell people that they could remortgage without having to sell their homes.

 

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